Privacy Policy

Ama is the trade name of Earth Holdings Inc. ("Ama," "we," "our," or "us"). This Privacy Policy explains how we collect, use, and protect your information when you use our website, application, and Services.

1. Information We Collect

Account Information:

Name, email address, organization, payment details, and login credentials.

Usage Data:

IP address, browser type, device identifiers, interaction logs, and activity history.

Uploaded Content:

Files, documents, site information, imagery, and other materials you upload to the Services.

Uploaded Content is divided into:

• Consultant-Owned Content: Materials you own outright or have rights to grant us.
• Third-Party Proprietary Content: Materials owned by third parties such as EDR, LightBox, ERIS, GeoSearch, or other data vendors.

We do not claim ownership over any content you upload.

2. How We Use Information

We use your information to:

• Deliver environmental draft reports.
• Process transactions and manage your account.
• Support, secure, and improve the functionality of the Services.
• Communicate with you about updates, features, and support.

We do not use Third-Party Proprietary Content for training or model improvement.

3. AI Training and Model Improvement

3.1 No Training on Customer Data Without Explicit Consent

We do not train our software on customer data unless you provide explicit, affirmative opt-in consent.

3.2 No Training on Third-Party Proprietary Data

We do not train our software on:

• EDR / LightBox data or reports
• ERIS reports
• GeoSearch reports
• Any third-party environmental datasets or proprietary materials
• Any regulatory database compilations provided by third-party vendors
• Any content that you do not own or do not have rights to grant us

This includes both raw documents and data derived from those documents.

3.3 No Training on Consultant Reports or Templates

We do not train our software on:

• Consultant report templates
• Any content intended to remain confidential to the consultant

3.4 What We May Train On (With Your Opt-In)

With affirmative opt-in from you, we may use Consultant-Owned Content for model improvement, including:

• Site photographs
• Field notes

Content used for training will be anonymized and aggregated where possible.

3.5 Public Data

We may train on publicly available or public-domain data, such as:

• FOIA-released reports
• Government datasets
• Public maps and imagery
• Public regulatory records

No client authorization is required for public-domain data.

4. Data Security

• We maintain administrative, technical, and physical safeguards to protect your information.
• We enforce retention controls to limit unnecessary storage.
• We use regional hosting to process data closer to your location where possible.
• Access to client content is restricted to authorized personnel only.

5. Data Retention

We retain client data only as long as necessary to:

• Provide the Services,
• Support your active account, or
• Comply with legal obligations.

You may request deletion of your data at any time by contacting us.

6. Sharing of Information

We do not sell your information.

We may share limited data with trusted vendors who help operate our Services, subject to confidentiality and security obligations.

We may disclose information if required by law, regulation, or to protect rights, safety, or compliance.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal data
• Restrict or object to certain processing
• Request a copy of your data in a portable format
• Withdraw previously granted consent at any time

8. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised effective date. Your continued use of the Services after an update signifies acceptance of the revised policy.

9. Contact Us

If you have questions about this Privacy Policy, please contact us at: